BrainStore Glossary

BrainStore specific wording from A to W.


Actions are predefined process steps which you can use in the lobby.

Action Barista

A BrainStore partner who is experienced in designing lobby actions.

Amassing (process step)

Amassing is the quantitive part of the idea machine process. By looking at a topic from numerous viewpoint a large amount of data is collected (inspirations, raw ideas, observations, answer to questions)

Amassing tools

The BrainStore IdeaMachine offers a variety of amassing tools. Learn more here.

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Backchannel Lobby

The backchannel lobby is a communication channel during online events for the organizing team.

BrainStore Partners

Indiduals who joined the brainstore partner network

Cylce Board

A role in a agile working

Criteria Scan

Structured approach to look at ideas based on success criteria. Followed by the refinement phase

Discovery Phase

The part of the idea machine process where concrete ideas are created. From the quantity to the quality.

DNA of Innovation

34 building blocks in 6 categories describing the essence of innovation and change work


The effort that is taken to logically place an information element in one location. And then create relations to the location from were information is delivered. If you update the original information linked information is updated too.


Find inspiring inputs for the amassing phase by interviewing experts. Prepare the results for the discovery phase.

"Get. It. Done."-Events

Facilitated events where team members support each other to get things done.


Guest lists

Guest lists are lists of users who are interested in a specific topis


An idea is an output of the discovery phase consisting of a title and a description

Idea City

The idea city is where the discovery phase takes place. Be inspired by the results of the amassing phase, presented in various formats

Idea Design

Present ideas in a comparable manner

Idea Machine Process

A simple, scalable process to create fresh ideas at the push of button.

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IdeaBox by BrainStore

Online tool for direct access to concrete ideas


The IdeaSelection is the process steps where leading ideas are presented to the participants and feedback is collected. You can measure acceptance and polarization of every idea and invited participants to let you know if they are interested in making the idea happen.


Find inspiring inputs by interviewing stakeholders. Prepare the results for the discovery phase.


Inspirations are generated during the amassing phase

Illumination phase → Discovery
Like Phase

The phase in the idea machine process, where concrete idaes are looked at by the participants. The ideas a participant likes are highlighted


The lobby is your platform to host online workshops, meetings and interviews. Thanks to the ability to integrate the idea machine you can create a seamless work flow experience.

Master-Roadmap or Enterprise Roadmap

Top Level Roadmap for a team.

Main Lobby

The main lobby in an online event.


Find inspiring inputs for the amassing phase in the web. Prepare the results for the discovery phase.


Privileges are allocated to roles. Whenever you add an idea machine, website, lobby, role, or guest list to your project, the corresponding privileges are automatically made available


Split the future into four segments: the now, the then, the later, the maybe


In agile working we refer to for key roles - the customer, the champ, team-members and the facilitator


BrainStore Content Management System for customerst, the organizing team, participants and the public.

Style Guide
Support Lobby

The support lobby in an online event. Users with technical difficulties can access the support lobby with the red icon. By pressing the support lobby button in the support lobby they get back to the main lobby.


The teaser is a short text which is used to prepare the participants for the next idea in the Idea Selection phase. It indicated the direction of the next idea without disclosing it.


Set timeframe with set resources and variable scope


The BrainStore toolbox is a complete set of tools to run in person and online workshops. It includes the idea machine engine, the site manager, a community overview and the idea box.

Travel Plan

Finding good questions is essential to the creative process. Break the topic down into parts. Look at every part separately and make sure you have good questions for every viewpoint. In the travel plan you describe the steps to achieve you amassing goals.


Find inspiring inputs for the amassing phase in other countries. Prepare the results for the discovery phase.

Workshop Script

A workshop script is a detailed description of what is supposed to happen during a workshop for the organizing team. It can be generated from the Organizing Team Menu in the Cockpit of the Idea Machine software.


This is where ideas are placed in in-person workshops for the like phase